What tasks should a dental clinic website solve

Every person making a difficult choice has a scale: on one side, pain, fears, and expenses, and on the other side, the need to solve the problem and the dream of a better life. And we must add facts, arguments, and moral support to the scale to incline the patient to accept our offer.

I constantly think about how to improve the ready-made websites that I offer to my clients. I have implemented everything that I thought could help the patient contact the clinic. And now I want to share with you the course of my thoughts and how they are implemented.

The longer I'm interested in dentistry, the more I understand that psychological barriers in people's minds are one of the strongest and most complex factors. Naturally, people are afraid of pain, people are embarrassed to show the condition of their teeth to the doctor, fearing to hear criticism. Once, I was flipping through a couple of American industry magazines on dentistry, both had sections on patient psychology and articles on how to help a person overcome this anxiety. Let's assume that such a complex exists in people's minds and we need to find a way how we can mitigate it through the website.

I think the most effective means will be words of support from the doctor. This is what psychologists do, they first relieve the patient of guilt, and apparently we need to become a psychologist for a moment. Tell the patient that the process of tooth decay is natural, that we understand that all of us have had a difficult life and it has affected our dental health, and we all need the help of a dentist. That his dental problem is normal, and of course promise a solution to his problem.

And, in addition to the first introductory text, there are many supporting phrases for the patient scattered throughout the site, signed by his future doctor.

It seems to me that these two elements on a dental website help the visitor overcome anxiety and awaken hope for solving his dental problems.

The second fear is, of course, the question of cost. To cope with it, I suggest indicating the cost of the service turnkey and showing what is included in the price, so that the visitor has a clear picture and no doubts or fears that the cost will unexpectedly increase.

If you look at how the attention of a dental website visitor is distributed, you will see that the most viewed block will be the one with prices. Perhaps this is one of the most important parts of the site and it requires detailed and deep elaboration.

Now we have come to the main question. When all clinics call the service the same, and prices are different, how to show how your treatment differs?

Until dentists began to use photo protocol, people read reviews.

But, of course, reviews only create a general picture; if one patient was treated well, it is not a fact that another doctor will treat another patient just as successfully. Therefore, on each service page, I place examples of before and after work, sometimes with the doctor's comments.

And continuing the video theme, sometimes clients send me videos in which doctors conduct a full analysis of clinical cases. These videos are of great interest to visitors. Video analysis is the best way to talk about the nuances of good work by a surgeon, orthopedist or therapist. And, in addition to information, the site visitor through the video reads the gestures, facial expressions and intonation of the doctor, and this brings them closer, increasing trust and motivating them to contact. All good dental clinic websites are now built on videos, this is a mandatory and most important component.

Now I will voice a non-obvious thought. In the usual understanding, we first work on the site, and then work on its advertising and attracting traffic. But in reality, while working on the site itself, you are already setting the framework or, conversely, opening up opportunities for it to attract traffic, because the better the page is worked out, the higher the organic traffic.

Simply put, having a simple site or a more attractive one, applying equal efforts, the one that visitors like more will first start to appear, and then become fixed in Yandex search results.

The fact is that Yandex sees how we behave on the site, how attention is distributed across pages, how many pages we read and how long we study the site. And most importantly, do we return back to the search or stop at the block with the clinic's contacts.

The conclusion is simple, if you want Yandex to show your site, you need to make it interesting, convenient, with a good offer.

All the tasks assigned to a dentistry website are solved by placing appropriate content. It is necessary to calm a person, relieve stress and guilt, give them hope, show them similar cases solved by your staff, provide clear price guidelines, mention installment possibilities, and create personal contact through video.

It is precisely these tasks that I solved by creating ready-made websites for dentistry, which you can use.

By accepting my offer, you will see that thanks to properly telling about treatment on your new website, loyal patients will come to you for consultation.