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dental photography | dental photo protocol

Great clinical cases beat any marketing

Dental photo documentation is an expression of respect for patients — the most important contribution to building a transparent and trusting relationship.

Alixan Telnov

Most dental clinics that approach me for a website do not have clinical cases. But once they understand that their new dental website opens real opportunities for publishing their clinical work, they begin looking seriously at purchasing equipment for the first time.

That is how dental photography became another area where I can genuinely help my clients.

In this article I have gathered my recommendations for purchasing equipment to start a dental photo protocol from scratch — with price guidance and reasoning behind each decision.

At the bottom of the page you will find useful links to YouTube channels, social accounts, and shops.

Christian Coachman was the first to demonstrate the possibilities of dental photography for treatment planning, and showed us what portrait photography could do for smile design.

Alixan Telnov

I originally wrote this article in 2021, and I must acknowledge that much has changed. Today I would not place such emphasis on professional DSLR cameras. In 2023 I updated the article with material on mobile dental photography.

smartphone photo protocol

The reasons why DSLR cameras have lost ground to smartphones are obvious to anyone who has tried shooting in manual mode with external flash. Every time you change location, the camera and lighting settings need adjusting. I regularly receive photos from clients for publication on their website that are out of focus, too dark, or overexposed. The dentist completed a full treatment, photographed the result — and missed focus. Everything needs reshooting. Working with a DSLR camera is genuinely complex.

Let us leave the DSLR section for advanced enthusiasts and look for a simpler solution.

When it comes to preparing cases for a dental website today, I send my clients a different list of equipment — roughly three times cheaper.

Here is what we need
one simple solution
dentist reviews

A review from a practising dentist: I ordered this flash without particularly high expectations — I just wanted to try it. The result was genuinely impressive. I photograph the oral cavity with a standard iPhone 11, and the photo quality turned out to be remarkable. I have attached sample images of dental arches so potential buyers can judge for themselves. Phone plus flash only — no macro lens used.

It is an interesting and convenient device. But honestly, the main benefit comes from the lights themselves. I would not say there is a huge difference between photos with and without the macro lens — though if you look closely, the lens does add sharpness. However, photographing distal teeth in a mirror with the macro lens is tricky, as the minimum focusing distance is very short. My view: this setup makes sense until you have the budget for a proper DSLR with accessories. Build quality feels solid and reliable.

    photo protocol components
    from Aliexpress
    Ring light
    and macro lens

    Simple macro photography solution
    Price — £XX

    Bracket
    and two light sources

    Mount your smartphone and start shooting.

    Matte contrasters
    for dental photography

    Set of durable contrasters
    Price — £XX


    Metal mirror
    for dental photography

    Smooth and comfortable, gives a clear reflection.
    Price — £XX

    Anti-fog stainless steel mirrors

    Set of vented metal mirrors
    Price — £XX

    White retractor for dental photography

    White reusable retractor
    Price — £XX

    mistakes to avoid

    It is essential to keep brightly coloured objects out of the frame.

    Purple gloves, blue retractors — these reflect light and shift the shade of the teeth in the photograph. Use only neutral, black, white, or beige retractors and gloves.

    The moment a coloured object enters the frame, the white balance shifts and the photograph loses objectivity.

    Portrait photography

    What do we need for portrait photography?

    Camera body

    Shooting conditions with external lighting are straightforward — technically any camera from £500 to £2,500 can handle it. That said, I personally chose a professional full-frame Nikon D750 — a professional camera from the previous generation, available second-hand at a very attractive price. The successor model, the D780, costs considerably more.

    The advantage of this camera: it delivers exceptional image quality, focuses instantly, and inspires you to use it not just for portraits but to document all aspects of clinic life.

    The disadvantage: the professional body is made from magnesium alloy. It is heavy, and for a female general dentist working with it regularly, this can be genuinely uncomfortable.

    used D750 — £XXX
    new D780 — £X,XXX

    Portrait lens

    It is important to understand that the image is made by the glass — the lens — not the camera body. It is better to buy a simpler body and invest in an excellent lens. The best choice for Nikon is the 105mm fixed focal length macro lens for portraits. The same macro lens used for intraoral photography works perfectly for portraits too. I bought mine second-hand.

    price — £XXX

    Flash lighting

    We need soft, even fill light from both sides. For this we place two medium-sized softboxes at a distance of 0.5 to 1 metre from the patient.

    The light sources can be two studio monolights powered by mains electricity, or two portable flashes running on rechargeable batteries. The portable option has the advantage of not requiring a power outlet.

    price — £XXX

    portrait lighting sources

    2 studio monolights

    You can buy a complete studio lighting kit including everything you need — stands, softboxes, and synchroniser.

    Advantages: instant recharge, large softbox.
    Disadvantages: takes up significant space, requires a mains power source.

    price — £XXX

    2 on-camera flashes

    You can use on-camera flashes as light sources. Their advantage is portability and freedom from mains power. The disadvantage is the same: a smaller softbox produces a less flattering light pattern, and they take longer to recycle between shots.

    price — £XXX

    2 portable monolights

    In my view the most practical option combines the advantages of both. It is as powerful and fast as a studio monolight, accepts a large lightbox, and runs on a powerful rechargeable battery with no cables required.

    The manufacturer does not offer a ready kit — you need to purchase two portable monolights, two stands, two lightboxes, and one synchroniser separately.

    price — £XXX

    Camera settings

    These are settings you can establish from the start — you will need to adjust them depending on the power of your light source and its distance from the subject.

    F ≈ 20-25

    aperture

    1/160

    shutter speed

    ISO 100

    ISO sensitivity

    How to work with the patient

    Vitaly explains dental photo protocol accessibly and clearly on his YouTube channel.

    Sergey Chikunov's photo protocol

    Photo protocol equipment for the general dentist

    the fastest and simplest photo protocol

    Alixan Telnov

    Every patient passes through a general dentist's examination — let us find the fastest and simplest photography approach for them.

    I deliberately separate the photography approach for different specialists. They have different requirements, and there is no need to burden a general dentist with complexity they do not need.

    Implementing a photo protocol in a clinic is not straightforward. It means accepting that every treatment will now take 20–30% longer. Not every dentist will receive this proposal with enthusiasm.

    If you tell a general dentist to accompany every treatment with a full photo protocol, they will refuse.

    But if the protocol requires no effort from the dentist and can be run by the dental assistant, adoption becomes much easier. Objectively, photography does not require a medical qualification — any careful person can do it. That is why it makes sense to assign this function to the dental assistant. Consider it from another angle too: participating in the photo protocol raises the assistant's sense of importance and contribution. An experienced dentist will tend to see it as lost time. Use your team's motivations in service of the common goal.

    The complexity of DSLR photography puts dentists off. The settings are easily disturbed — turn one ring on the body and the photograph becomes dark or overexposed. Working with flash is also not simple, because you cannot see the final result until the shot is taken, and then corrections need to be made. Also worth considering: the weight of a DSLR, and the fact that a general dentist is often a woman.

    If I were a general dentist, despite my love of cameras, I would never use a DSLR — I would use a smartphone.

    The only challenge is finding a good constant light source. While searching for one, I found the Instagram account of a restorative dentist who had organised the production of a smartphone dental photography kit.

    Kit price — £XXX

    Smartphone — £XXX
    Easy Light kit — £XXX

    When a general dentist reaches the point where they want to go beyond documentary protocol photography and create genuinely artistic images, the smartphone needs to be set aside and they should look at how restorative dentists photograph their work.

    We are used to seeing beautiful photographs from restorative dentists showing stunning ceramic restorations. But look at what can be done with photographs of a general dentist's work.

    Look carefully at the reflections on the enamel — you can see a large fill light source. Let this be another reminder that a standard ring flash or bipolar close to the lens is a poor choice.

    Instagram of a Brazilian dentist creating extraordinarily beautiful composite restorations.

    Photo protocol equipment for the restorative dentist

    aesthetics-focused dental photo protocol

    There are many beautiful photographs of ceramic crowns — but die preparations as beautiful as Vitaly Ivanchenko's, I have never seen from anyone else. It goes without saying how the patient's perception of the restorative dentist changes when they see photographs like these.

    Vitaly regularly runs tooth preparation training courses. I think his course would be even stronger if he added material on how he photographs so beautifully.

    Instagram of the orthodontist who found an outstanding lighting solution for dental photography

    We have arrived at the subject of choosing professional camera-mounted lighting.

    Light is the most important element in any photography.

    I will now share my observations on the options available, explain why the standard solutions fall short, and show how to achieve beautiful, even fill light.

    Alixan Telnov

    Dental photography in restorative dentistry — the key to a patient's heart, though not an easy one to find.

    Traditionally, dentists are offered ring flashes and bipolar flashes. In the slides below I show how the lighting pattern changes with different light sources — standard positions, flashes spread wider, and softboxes added.

    Many dentists work with ring flashes, but it is worth understanding why they are so widespread: it is purely a matter of price. They are simply the cheapest option — and they produce the worst result. For documentary photography of a single crown this may be acceptable, but the moment aesthetics matter at all, you start looking at bipolar flashes and softboxes. In my view that is what you should buy from the start.

    With bipolar flashes, two factors matter: the ability to spread them wider, and the ability to attach softboxes. Some dedicated dental bipolar kits fix the flashes rigidly to the lens without allowing separation, and their reflectors are small — which puts them on a par with a ring flash. The key is to have equipment that allows you to spread the flashes and attach proper light-diffusing softboxes.

    Alixan Telnov

    The larger the light source, the softer and more even the light you will achieve.

    Alixan Telnov

    Ring flash

    Bipolar flash close to the lens

    Bipolar flash spread wide

    As you can see, the most even fill light without harsh reflections comes from bipolar flashes spread wide. Let us estimate what such a kit costs.

    Lighting kit price — £X,XXX

    PhotoMed R2 Bracket Original — £XXX
    Nikon Speedlight R1C1 Kit — £XXX

    This is an expensive kit, but it can be made cheaper by substituting the original flashes with alternatives, and the bracket can also be assembled from other components. With this approach the cost can be reduced significantly. But there is another way to achieve beautiful fill light — and for considerably less money.

    But there is another way to achieve beautiful fill light — and for considerably less money.

    Photo protocol equipment for the orthodontist

    for capturing the full dental arch

    Alixan Telnov

    Orthodontists typically maintain a photo protocol to monitor treatment progress, but the quality of images is often far from ideal. The main problem is poor lighting — resulting in harsh reflections and uneven illumination. Let us look at how one experienced orthodontist solved this problem.

    I would like to introduce you to an orthodontist who has become my benchmark for the young professional — Ivan Makarevich.

    Instagram of the orthodontist who found an outstanding lighting solution for dental photography

    top — ring flash, bottom — large round softbox

    As you can see, the difference is dramatic. Many dentists have been producing photographs like the top frame — let us look at how to assemble the lighting that produces the bottom frame.

    Remember we discussed how the size of the light source affects specular highlights and evenness of illumination. Here we see even more striking confirmation — a large source flooding everything with light. Incidentally, this setup would likely produce beautiful portraits too.

    Photo protocol equipment for surgeons

    capturing the finest details

    Alixan Telnov

    Surgery was my primary interest throughout my time at ZimmerDental. I am delighted to share three accounts that will serve as a source of creative ideas and inspiration.

    Many surgeons have mastered photo documentation. If you want to stay up to date with how surgeons present their cases, join the Oral Surgery community. I would like to draw your attention specifically to dentists who have taken photography beyond documentary case records — surgeons who create genuinely compelling images through light and shadow. I would call it a form of art.

    In addition to being a gifted surgeon, Georgy regularly runs dental photography courses specifically aimed at surgeons. I attended one, and in my view it is an excellent practical course in dental photography for any specialist — but especially for the surgeon.

    Georgy Dmitrievsky is both a surgeon and an artist. His photographs are interesting both clinically and aesthetically — the way he manages to capture the work so beautifully is remarkable.

    Denis Doroshenko is the photographer of Mikhail Dzyuba — together they produce images that are visually captivating and clinically significant.

    The most challenging area of dental photography is surgical documentation.

    Managing a camera in sterile conditions, directing the light, and simultaneously controlling the subject of the photography is extraordinarily difficult.

    Alixan Telnov

    That is why a third person — a photographer — is often present during surgical documentation. Do not expect aesthetic photographs from the surgeon during a procedure. The anaesthetic is wearing off, there is blood, maintaining a clean field is paramount — there are many demands on the surgeon's attention at that moment, and photography is not one of them.

    I would recommend not waiting for the surgeon to pick up a camera. Of all the specialists, surgeons have the least time and mental bandwidth for it. If you need good surgical photographs, involve a second assistant. All dental assistants should be able to work with a camera. When I was at ZimmerDental and needed photographs from a major surgery, I attended the procedure and photographed it myself. Even then it noticeably slowed the operation — asking the surgeon to hold a moment for the shot adds real time for a patient under anaesthesia.

    For the dental website, to show patients a clinical case, you do not necessarily need to photograph the surgery itself. Good before-implantation photographs and post-restoration documentation — and possibly soft tissue healing images — will already answer many patient questions and encourage them to contact your clinic.

    Try walking in a patient's shoes as they search for a clinic online

    Look at clinic advertising and ask yourself how many of them show their own clinical cases? Almost none. Does it not seem strange to spend large sums on advertising and then show patients generic implant diagrams — something any clinic in the world could show?
    The one thing patients actually want to see, most clinics cannot provide — because they have never learned to document their work properly.

    Which lighting to buy?

    Let us define what criteria this light must meet:

    • compact in size
    • suitable for sterilisation
    • mounted on the camera
    • soft enough to fill the entire surgical field without shadows

    The best solution — Dr.Light softbox for ring flash

    Compatible with all popular ring flash models

    Godox

    MF-76R and ML 150 II

    Yongnuo

    YN EX14 (I and II)

    Meike

    MK-14EXT

    Canon

    MR-14EX (I and II)

    Viltrox

    JY670
    Alixan Telnov

    before & after on the website

    And if you want to easily and quickly publish your own clinical cases on your dental website without relying on a developer, please get in touch. I will show you the remarkable possibilities for adding content independently.

    Dental implant pages on the ready-made website

    Implantology is an area I am passionate about — it was an implant surgeon friend who first drew me into dental website development. I spent time working for a dental implant distributor and studied the field extensively.

    The implantation section covers 6 pages: tooth extraction, classic implantation, immediate implantation, full mouth implants, bone grafting, and implant-supported prosthetics.

    In my view this is the most comprehensive, clear and visually engaging implantology section available on any ready-made dental website — supported throughout by compelling video illustrations.

    Want to stand out from the competition?

    Find out what a dental practice website should look like

    How much does a camera and lens cost?

    Dental photography is technically not a demanding task for a camera. You do not need to buy a professional full-frame camera to do this work well.

    That said, I personally own a full-frame camera — my second — because professional cameras are faster, more accurate, perform better in challenging conditions, and I use mine for everything: training events, portraits, interiors, and complex surgical procedures.

    A good full-frame camera gives you a feeling of freedom — it handles every task, even the difficult ones. I became genuinely passionate about photography the first time someone put a professional camera with an expensive lens in my hands. Wherever I pointed it, the result was beautiful — instant focus, sharp, vivid, with that beautiful background blur. You feel like a professional photographer in an instant. After that experience, ordinary cameras disappear from your consideration. You want to work only with that kind of tool.

    I have repeated this experience many times — handing a professional camera to someone and watching their face change. After that, shooting with a mediocre body and dark glass simply holds no appeal.

    Alixan Telnov

    Buying a second-hand camera and lens is best done with the help of professionals. I confidently recommend the specialists below as the best in their field.

    Alixan Telnov

    Previous-generation full-frame cameras are now available at very attractive prices. This is a superb camera — I have one and use it for everything: training events run by my surgeon friends, and lengthy three-hour surgical procedures.

    Nikon D750

    price — £XXX

    Nikon D780

    price — £X,XXX

    105mm F2.8 macro lens

    price — £XXX

    If you use Canon and do not want to switch systems, the 5D Mark III is an excellent previous-generation camera that outperforms many current mid-range models.

    Canon 5D Mark3

    price — £XXX

    Canon 5D Mark4

    price — £X,XXX

    100mm F2.8 macro lens

    price — £XXX

    On-camera lighting options

    Any dentist can shoot with any of these lighting options — this is simply a curated selection based on my observations of high-level practitioners and what helps them achieve outstanding aesthetic results in their photography.

    lighting for the general dentist

    Easy Light kit — £XXX

    lighting for the restorative dentist

    PhotoMed R2 Bracket Original — £XXX
    Nikon Speedlight R1C1 Kit — £XXX

    lighting for the orthodontist

    Flash — £XXX
    Lightbox — £XX

    lighting for the surgeon

    ring flash — £XXX
    Dr.Light softbox — £XXX

    Dear colleagues, I have prepared several dental website options that we can quickly and easily adapt for your clinic.

    I very much want to show you the thinking behind each one and how I have designed them.

    If you are looking to improve or build a dental website, please leave your contact details below. You will receive a concentrated overview of what is possible — and quite possibly the best offer you will find.

    Find out what a dental practice website should look like