The most important feature on a dental website in 2025

We used to rely on photographs and text to talk about our work, and yes, we still do — but the way people consume information is changing, and video is clearly capturing more attention than either. Recognising this, we've reoriented our websites and applications around video content.

And if you're gathering material to build a new website for your dental clinic, the single most important decision you can make is to plan properly for video integration from the outset.

Right here, on the very site where you're reading this article, a great many videos have been uploaded. In fact, you can get properly acquainted with my approach to building websites remotely, at whatever moment suits you, without spending any time on the phone with me first. After watching a few videos about the ready-made dental clinic websites I offer, forming a picture of my approach becomes easy. And if it resonates with you, you can call me to work through the specific details.

I've done, in other words, exactly what I'm suggesting you do for your own future patients.

We live in an age of relentless sales pressure, from sellers of practically everything. Dozens of calls from unknown numbers, every single day. Understandably, none of us wants to make a difficult decision under the pressure that comes with contacting a salesperson directly. Which is exactly why the ability to examine an offer closely, in your own time, and understand the final price without any pressure, is so valuable. I offer you that. You can offer the same to your patients.

On the ready-made dental websites I offer, there are three distinct ways to place video — and, importantly, all three are available on every single website I build, whatever the price point.

This is an excellent way to show the clinic through a short clip. The video plays automatically, without sound, and we choose the footage carefully so it looks good on both desktop and mobile. This technique has been around for years, and you'll have seen it on plenty of other websites — it won't surprise anyone.

It has no controls of its own; its job is simply to set the mood, draw the visitor further into exploring the clinic's website, and show the patient the genuine working atmosphere inside the practice.

It can run as short as four or five seconds.

Or it can go into rather more detail about the work itself.

This format is used for answering common questions and walking through clinical cases. Whenever we post one of these videos, I generally create a second one alongside it — a short, lightweight preview that loads quickly. Clicking the PLAY icon then launches the full video.

Clients are always pleased that I take existing videos from their social media and place them on the matching topic page. It brings the page to life, makes it more engaging, and visitors end up spending noticeably longer on it.

You'll see this widget on my own site, and you've very likely seen it on plenty of others: a small video tucked into the corner of the screen that expands when clicked, with a button beneath it that makes leaving an enquiry effortless. I'd been searching for a solution like this since 2020. For a while I used the paid service GetReview, which offers exactly this functionality, paying 2,000 roubles a month for the privilege, all the while dreaming of one day offering my own clients the same thing — free of charge.

Now, I'm genuinely proud to say a solution like this has been built to my own specification, and you can use it if you choose one of the ready-made websites for your dental clinic. It costs you nothing, with no monthly fees whatsoever. You can record a separate video for every page and talk through each treatment individually. On the dentist's own profile page, they can speak directly about their experience and approach to their work. This widget opens up real possibilities for anyone who wants to keep developing their website further.