Why do dental clinic websites fail?

Among dentists, it is often heard that websites do not work and do not bring in new patients.

Let's stop and think for a minute!

When you distribute brochures and do not receive the desired applications, you don't think that the paper is to blame, do you? You understand that what is written is decisive, not the medium on which the advertising information is placed. The lack of expected responses is due to poor content, not the medium on which the advertisement is placed.

Returning to websites, this is also strange because you can always recall a couple of clinics where patient acquisition comes exactly from websites. As an example, consider the website of the Smile at once dental clinic, which you definitely know. After reading the article, go to it; I am sure you will notice many nuances that clearly show that the website works. Now we will discuss this, but not considering this particular clinic, but in general, so that you can note for yourself the important points that make a website work.

A photo against a white wall in a white coat is the first thing that always greets us on bad websites. A photo taken without effort and imagination, you know it, and your website visitor also knows that the photo was taken carelessly.

The first thing we do for our clients is provide detailed information on how to properly conduct a photo shoot. This description is now available in open access. Read the detailed description with examples of how to shoot portraits, patient appointments, and clinic interiors.

We provide detailed recommendations on positioning the doctor in the frame, correct camera settings, lighting, as well as examples of what exactly should be the result. These recommendations help both the clinic owner and the person taking the photos to get a good result. Below you can view a series of photos. They are made according to a single description, so you may notice some similarity.

There are two options where to get icons. The first is to copy from another website. The second is to create your own. I think you understand the difference in approach. My clients' websites already feature the 3rd generation of unique icons created by my designer.

We have a collection of over 150 different icons that can reflect any aspect of dentistry - cost, treatment, results, guarantees, etc. We can select an icon on any topic you need. The main thing in this matter is to understand that working out a website is a lot of work, taking into account many details that in general create the perception of the work done.

Typically, on websites you see repetitive images, simply because medical website developers save their time and take them from Google and Yandex. They are even too lazy to go to the manufacturer's website and download the necessary image in high quality. It's important to understand that website creation has a cost—the time spent on its creation, including searching for images. And of course, many try to shorten it and take the first images from search results, which are already widespread and often have low quality.

Another important point – everyone values their time. If a person sees a long text, they won't want to read it, and suggesting that the patient read a long text, invest their time in reading material whose benefit is unclear, is disrespectful. What do we do with this problem?

Yes, we also have texts, but they are short and concise, well illustrated, and are only posted on behalf of the doctor with specific goals:

• to relieve the patient's sense of guilt about the condition of their teeth;
• to give confidence in the quality of services, to inform about the experience of the specialists;
• to promise a kind attitude and a comprehensive approach to solving the patient's problems.

Now let's talk about the description of the treatment process. Here we can highlight 4 important features and list them on the website with 4 headings and icons. Minimum text, we show what the emphasis is in your dentistry. For example, in therapy, important aspects are quality anesthesia, reliable modern materials, visual control using optics, and final polishing.

In prosthetics, it is important to emphasize quality preparation, preservation of natural tissues, aesthetics, strength, and preservation of TMJ functionality. In each treatment, we highlight 4 main points that describe its quality. We highlight these with icons and headings that will be read and remembered.

Now let's talk about proving the quality of treatment. Above we discussed how we conduct it, and now we need to visually show patients its results. This is done using photographic protocols of clinical cases. 3-5 cases are enough to show the patient the level of the clinic and the professionalism of the doctors in solving a specific problem. Moreover, it is important that the patient sees several convincing cases of the very problem they plan to address.

We won't dwell on the question of whether to do a photographic protocol; everyone already knows how it affects patient attraction. Most often, they are published on social networks, but in reality, a website is better suited for posting treatment stages, examples of 'before and after'. On my website, a lot of attention is paid to this; I will show you how it's done. And if you want to better understand how to introduce a photographic protocol in a clinic, I wrote an article with an overview of technical equipment; it may be useful to you. All my clients receive a comprehensive consultation and assistance in purchasing the most budget-friendly set of equipment that provides amazing pictures when shooting clinical cases.

Can you feel how the design and content of the website have changed when it was properly worked on and all the nuances were thought through? I hope you already understand the ambiguity of the phrase 'the website doesn't work' and realize that everything depends on logic and design, presentation and layout.

I hope I was able to bring you closer to the opinion that a quality-designed and well-thought-out website is a powerful support for the reputation of your dentistry and one of the main assets of your business.

If you need a quality website, I have already done a huge amount of work to offer you quality ready-made good solutions at prices ranging from 25 to 150 thousand rubles.

If they suit you, we will quickly place it on your domain and adapt it to your dentistry, upload photos, prepare thoughtful texts. Quickly, professionally, without risks.