Creating a logo for a dental clinic

I create many websites for dental clinics, and of course, when my clients send materials for the site, a logo is included. Sometimes, we see that it is outdated and will look archaic in the overall picture of a modern website.

The clinic's logo plays an important role; it is used quite often, appearing 3-5 times on each page. I integrate it into page dividers. Sometimes, I make it dynamic, attracting attention. The regular repetition of the dental clinic logo, it seems to me, increases memorability and the clinic's significance.

And so, when we are faced with an obviously outdated logo, created long ago, quickly, by a relative, we understand that a new website is a good reason to update our dental clinic's logo.

Let's split the paths into two directions.

The scenario with an artist can be tried if you have free time and already know an author whose logos you have seen and they have impressed you.

The best global platform for finding artists was, is, and will be Behance.

Before entering dentistry, I was involved in clothing and spent a lot of time studying drawings, photographs, painting, design, and logos on this portal. It features the best works from all over the world, it's a huge aesthetic pleasure. Take a look, even without a connection to dentistry, it's impressive.

Logos for dental clinics are of course also presented on the portal, but they are not as impressive as artists' works in other styles.

In addition to photographs, vector logo templates are sold there. You can browse hundreds of drawings and select the one you like and create a new logo for your clinic based on it. I do this every time a client sends me an outdated logo. I create a couple of options that I think suit his style and show them to the client. Let's go through this path, look at examples of drawings, and talk about it.

We indicate in the search line what we are looking for and mark that we need the vector file format. This format allows the image to be changed in a design program. It is not a static picture, but a set of vector lines that can be adapted by changing the color, removing unnecessary elements, and adding a signature.

On the site shutterstock.com you see hundreds of logo options, choose 3-5 you like.

Next, you save their numbers and need to find a way to purchase these images. Currently, without international cards, you won't be able to do this.

If you want to do it yourself, please search for the query "buy shutterstock image". Among the sites, you will see a link to a VKontakte community. Get acquainted with the administrator, send him the numbers of the images you liked, pay for them, usually it's amounts from 50 to 100 rubles per image, and you will receive files that will later become the basis for your new logo.

I bought 5 images I liked and made a logo for the non-existent dentistry of Dr. Petrov based on them. You can see the source materials and what they transform into.

Working with these files requires Corel Draw or Adobe Illustrator. You don't have them; these are specialized programs for artists and designers. You don't need to download and figure them out yourself. It's easier and cheaper to find a freelancer on a freelance platform, give them the files along with information about the signature that should be next to the drawing.

The designer's work will consist of harmoniously placing the signature and choosing a beautiful font. You can give them guidelines: whether you want to see a modern minimalist sans-serif font, or, conversely, a handwritten one, referencing the doctor's personality. And, of course, give them the color guidelines of your clinic. Classic medical cool shades of blue, metallic, or respectable warm shades, brown with gold.

I have cool projects of ready-made websites for dental clinics that will exceed your expectations. They have everything you would want to see on your website and much more that you don't know about yet. And if you have the drive and ambition, you can choose the best ready-made website project and quickly make the best website in your city.

As far as I know, you cannot register a trademark with an image purchased on Shutterstock. Our state accepts only unique images for registration, and, it seems, it has verification tools. So, if you wish to legally protect your logo and name, then after the quick stage of its creation, you need to find an artist who will make changes to it, personalize it, slightly modify it, making it unique. This is naturally easier than developing a logo from scratch with an artist.

I have registered a trademark, but in a different field, and I was helped by Moscow lawyers. It's not expensive and not difficult. If you decide you want to protect your clinic's name from copying, write to me, I'll give you the contacts of those who will do it.

This is a waste of time, everything is bad, they are ugly, they are stupid, they are nothing. Neither subsequent refinements nor a detailed description of how you want to see it will help. It's just a toy, try a couple of times, be horrified, and once again mentally thank a living artist for their creativity.

My patience was enough to test 7 services, all of them are far from acceptable design quality.

On the other hand, using artificial intelligence to create a logo is a different matter. I've only just started testing the Raphael AI service, and it has already produced acceptable sketches that can be adapted.

I asked it to create a logo for dental clinic in London.