Top 5 mistakes
when commissioning a dental website

Of course, this is not a mistake for everyone. Custom dental website development is absolutely the right path if you run a clinic group, have marketing staff, have the budget, and are prepared to wait. Otherwise, you will stop one third of the way through and end up with a small, barely populated site.

Every service page requires its own unique informational blocks. You can skip these, but the page will be empty — and this is incredibly common.

What blocks are needed to present a dental service properly?

• First, address the patient directly — reassure them and promise to solve their problem.
• Then show the specific details you pay attention to, motivating them to choose you specifically.
• Show the clinic itself through photos or video so the visitor can see the environment, the team, and happy patients.
• Then make your commercial offer — state a clear price and explain exactly what is included.
• Follow this with before & after case studies and the dentist's commentary.
• Finally, place a beautiful photo of the dentist with an invitation to call or message the clinic to book a consultation.

And this structure is needed for every type of dental treatment you offer. At present my dental website project covers 40 services in this way — including gnathology in prosthetics and orthodontics.

Can you build this independently? Objectively, it is an enormous amount of work — which is exactly why we see so many hollow dental websites where service pages contain nothing but a paragraph of text and a price list.

If you want to receive a beautiful, fully populated dental website immediately, get in touch. I will show you ready-made projects ranging from a compact single-page site to a full 40-page dental website for the most ambitious practice in your city.

Previously, only a developer could update a website. Now, you can manage the content yourself, without needing any technical help.

Not everyone who builds websites is eager to advertise this — perhaps because giving practice owners the ability to update their own site reduces their ongoing revenue and eliminates the need for monthly maintenance payments.

The choice of CMS is critical. There are many options, but I would focus your attention on four questions:

• security
• ease of the built-in editor for independent content updates
• popularity of the platform, making it easy to find a developer for complex tasks
• independence from international platforms — 100% local operation on your own hosting, with no dependency on the platform creator's servers. This is protection against potential restrictions and other unwanted surprises.

My presentation always begins with a dental website from a very large, very well-known, very expensive clinic in St Petersburg — with a very expensive and very poor dental website, built by a very expensive agency.

This makes a simple point very clearly.

What determines the result is not money — it is your understanding of how a dental service should be presented online.

If you do not know what you want to achieve, you will end up with an empty shell of a website.

Objectively, anyone who has built more than 20 websites in the same niche — dentistry, construction, whatever it may be — understands that niche better than a generalist.

So choose someone who does not need to be taught the basics of dentistry. Look for someone who will actively expand your thinking and challenge your assumptions.

People no longer read long text — they watch video. This does not mean you need to become a video blogger, but it does mean it would be worthwhile to talk about your work on camera. The patient gets to meet the dentist from the safety of their own home. In essence, a video only needs to answer one question: how good are you at what you do?

Get that right, and you will start receiving calls.

And for that video to be embedded in your dental website with autoplay, placed exactly where it needs to be, and accessible on all devices — that depends on the capabilities of the platform your site is built on. Want to see how video is integrated? Get in touch and I will show you three dental websites whose owners became genuinely excited about filming and now have video across all their service pages.

Only your dental website belongs entirely to you — with no risk of account suspension or deletion. It lets you publish absolutely any content: any photos, any text, any videos, of any length, in any format. Only your dental website lets you talk about your work exactly the way you want to. Your social media accounts can be hacked, they can be suspended, content can be restricted, banned or deleted. Only your dental website ensures you can always remain independent from platform restrictions and speak about your work on your own terms.